Merritt Point Partners: agility and flow in financial markets
WHY THEY'RE DIFFERENT
HOW WE HELPED
Merritt Point is a hedge fund located on the banks of Oakland’s Lake Merritt, practically the furthest point from Wall Street. Their business is built around an ultra nimble investing model that heavily leverages tech.
With offices overlooking Lake Merritt, Hope Meng Design developed an abstracted M logo that references water and technology. The color palette is minimal and efficient while remaining sleek and modern. The brand photography echoes the ripples in the logo, a metaphor for the impact of investing.