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© 2019 Hope Meng. All rights reserved.

Blue Shield

Prior to the launch of Covered California, Blue Shield needed a way to engage the millions of potential enrollees that would be out on the open market. In collaboration with Hub Strategy, Hope Meng Design developed a fun and easily digestible collateral set that clearly explained their insurance plans in a simple and approachable way. This work was featured in the 2015 Graphis Design Annual

Designed in collaboration with Hub Strategy, Illustrations by Luke Bott



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